{"id":37298,"date":"2020-08-02T17:37:42","date_gmt":"2020-08-02T17:37:42","guid":{"rendered":"https:\/\/www.prestart.it\/?p=37298"},"modified":"2020-08-02T17:37:42","modified_gmt":"2020-08-02T17:37:42","slug":"5-modi-sicuri-per-aumentare-lengagement-del-pubblico-sul-tuo-e-commerce","status":"publish","type":"post","link":"https:\/\/www.prestart.it\/en\/5-modi-sicuri-per-aumentare-lengagement-del-pubblico-sul-tuo-e-commerce","title":{"rendered":"5 Safe Ways to Increase Audience Engagement on Your E-Commerce"},"content":{"rendered":"

<\/p>\r\n\r\n

There is now an increasingly close competition between e-commerce activities for Increase the engagement of their website<\/strong>.<\/p>\r\n

If you are also interested in involving users on your site and increasing online sales, Here are 5 engagement strategies<\/strong> that are for you.<\/p>\r\n

Make sure your site has a logical structure and enough white space<\/h3>\r\n

How elements or images are placed on the page can play an important role in how users interact with your site.<\/p>\r\n

When objects are too close to each other, your design may seem confusing and the effect can be disappointing for users. In addition, it can be difficult for potential customers to analyze the products offered.<\/p>\r\n

Visual hierarchy is a discipline that involvesOrganization of visual elements<\/strong> in such a way as to make the view enjoyable and help e-commerce visitors find what they are looking for.<\/p>\r\n

It has to do with following natural eye movement patterns so that the site elements are put in the right places, where they are most likely to be noticed by users.<\/p>\r\n

in placing banner images in your e-commerce, content blocks, product images, call-to-action buttons, etc., It is worth following the best practices of graphic hierarchy<\/strong> Compared to:<\/p>\r\n

    \r\n
  • Dimensions: <\/strong>Larger elements attract the eye first. Make your elements more important \u2013 such as your slogan and banner image \u2013 bigger than other website elements<\/li>\r\n
  • Contrast:<\/strong> Contrasting colors capture more attention than less contrasting colors. Make sure that important text and images do not fade into the background by adding contrast to these elements<\/li>\r\n
  • White space: <\/strong>Avoid clutter by adding white spaces between images and text. This is especially true for pages where products tend to look bulky.<\/li>\r\n<\/ul>\r\n

    Optimize the speed and responsiveness of your site<\/h3>\r\n

    Have you ever gone on an e-commerce and been frustrated by a time of Slow loading like a turtle<\/strong>? If this happened to you, you probably went out and visited another site.<\/p>\r\n

    Likewise, if your e-commerce website is slow, potential customers can bring their interest elsewhere. Moreover, the speed of the site is also important as Google ranking factor<\/strong>\u00a0When it comes to attracting organic traffic to your site.<\/p>\r\n

    Therefore, one of the first moves you need to make to increase your e-commerce engagement should be to optimize its speed and responsiveness.<\/p>\r\n

    As a general rule, the\u00a0your site should be loaded in 3 seconds or less<\/strong>, but the faster it is, the better.<\/p>\r\n

    If your e-commerce is slow on the desktop or worse on mobile devices, you may lose potential customers. To prevent this from happening, you should work with a good agency to speed up your site and optimize it for mobile devices.<\/p>\r\n

    Here are some ways to increase the speed of your site:<\/p>\r\n

      \r\n
    • Compress files and images:<\/strong>\u00a0Try reducing the size of your CSS, HTML and JavaScript files to less than 150 bytes.<\/li>\r\n
    • Avoid and minimize the use of JavaScript that blocks rendering:<\/strong> This will help browsers load the page faster.<\/li>\r\n
    • Reduce URL redirects:<\/strong>\u00a0Whenever a page redirects to another page of your site, the user must face an additional time. Try to avoid creating too many redirects on your site by limiting redirects to a 1:1 URL path.<\/li>\r\n
    • Optimize images:<\/strong>\u00a0You can use CSS to create an image-optimized template that you often use on your site. Make sure you use the right file type and that the images are no bigger than they should be.\u00a0<\/li>\r\n<\/ul>\r\n
      \r\n

      Use a simple and logical page content structure<\/h3>\r\n<\/div>\r\n
      \r\n
      \r\n
      \r\n
      \r\n
      \r\n
      \r\n

      like the visual elements of your site, Your textual content must also be organized intuitively<\/strong>. In particular, site navigation map, drop-down menu and payment process should be extremely simple.<\/p>\r\n

      What is the most natural and concise way to organize these elements? If users go\u00a0here<\/em>, where they are likely to go\u00a0after<\/em>?<\/p>\r\n

      Make the steps as simple and intuitive as possible<\/strong>. like this:<\/p>\r\n

        \r\n
      • Prevent users from getting confused<\/li>\r\n
      • Reduce the odds they drop out during the payment process<\/li>\r\n<\/ul>\r\n
        \r\n

        Use different types of content<\/h3>\r\n

        Don't let your site content become obsolete or stale. If you limit your e-commerce content to written content and product photos, you lose the opportunity to increase engagement and sales.<\/p>\r\n

        using different types of content such as Infographics, videos, graphics and even gifs<\/strong>\u00a0An increase in traffic and site engagement has been shown.<\/p>\r\n

        For example, you can publish a Video product review on your e-commerce<\/strong>, post it on YouTube and share it on social media. This way, you can generate organic traffic, YouTube traffic and social media traffic with just one content.<\/p>\r\n

        Add images and even videos<\/strong> To the pages of your products to give them a 360-degree look of what they are about to buy.<\/p>\r\n

        Here are some possible content ideas:<\/p>\r\n

          \r\n
        • Downloadable eBooks<\/li>\r\n
        • Personalized infographics<\/li>\r\n
        • High quality photography<\/li>\r\n
        • gifs<\/li>\r\n
        • Interactive quizzes<\/li>\r\n
        • User-generated content<\/li>\r\n
        • Product Review Video<\/li>\r\n
        • Interviews with experts<\/li>\r\n
        • Webinars<\/li>\r\n
        • Courses or tutorials<\/li>\r\n
        • Facebook live video proposition<\/li>\r\n
        • Graphs<\/li>\r\n<\/ul>\r\n
          \r\n

          Add internal links and suggested products<\/h3>\r\n

          Adding internal links to other pages and products on your site is a great way to encourage customers to add multiple items to their cart.<\/p>\r\n

          including other internal links in the category \"Products you might like\u2026<\/em><\/strong>\"Or\"Other people have also bought\u2026<\/em><\/strong>\u201c, You may have customers adding one or more products to their cart.<\/p>\r\n

          In addition, adding internal links Simplify your e-commerce mapping<\/strong> by search engines. This means that they are able to better understand the structure of your site and are more likely to rank your site, increasing the chances of generating organic traffic.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n<\/div>\r\n

          <\/p>\r\n\r\n

          <\/p>","protected":false},"excerpt":{"rendered":"

          There is now an increasingly close competition between e-commerce activities to increase the engagement of their website. If you are also interested in ...<\/p>","protected":false},"author":4,"featured_media":37306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-37298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"yoast_head":"\n5 modi sicuri per aumentare l'engagement del pubblico sul tuo e-commerce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prestart.it\/en\/5-modi-sicuri-per-aumentare-lengagement-del-pubblico-sul-tuo-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 modi sicuri per aumentare l'engagement del pubblico sul tuo e-commerce\" \/>\n<meta property=\"og:description\" content=\"Ormai c’\u00e8 una gara sempre pi\u00f9 combattuta tra le attivit\u00e0 di e-commerce per aumentare l’engagement del loro sito web. 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